Our journey began in 1997 with humble beginnings, initially focused on distribution with only a handful of products in the United Arab Emirates. Over the years, our commitment to quality and the invaluable feedback from our cherished customers allowed us to achieve remarkable growth. In a short span of time, we successfully established partnerships with major A-class hypermarkets such as Carrefour, Nesto, LULU, and Co-Operative throughout the UAE.

As our reputation and product range continued to expand, we now offer an extensive selection of over 600 products across 13 different renowned brands. Our dedication to excellence led us to secure exclusive distribution rights for leading brands like LA Opala.

In pursuit of further growth, we ventured into the wider GCC market, collaborating with prominent hypermarkets and traders across the region.

In 2013, we took a significant step forward by extending our business operations into Saudi Arabia. We established a regional office in the capital city of Riyadh, enabling us to serve all major hypermarkets, including Othaim, Panda, Carrefour, LULU, AL Sadhan, Spar, and Center Point, throughout the Kingdom of Saudi Arabia.

Our commitment to providing the best products and services led us to expand our global reach. We now import goods from renowned manufacturers in Italy, India, Turkey, and China. Additionally, we have diversified our product categories to include Household, Toys, Stationery, Sports, Party Supplies, Camping, Fashion, Kitchen Appliances, Home Appliances, Home & Décor, Health and Beauty, and more.

We are dedicated to continually enhancing our product offerings and extending our presence in the market to better serve our valued customers. Thank you for being a part of our journey, and we look forward to delivering the best in quality and service for many years to come.